.US

A truly american domain.



Role: Senior brand designer / brand strategy.
Additional credits: Chaz Russo, art director.
Brand identity
Guidelines
Marketing design
Motion design
We created a fresh new brand around diversity, opportunities and the american dream for a wide-range market, we positioned .US as a valuable domain to draw in starry-eye dreamers and government enthusiast alike. The result is a powerful and emotional brand, that speaks to the integrity and hopes of individuals, organizations and businesses of all stripes.