GoDaddy Registry required a new B2C campaign system to showcase the wealth of TLD options available for their clients.

We came up with a simple yet flexible campaign system based on a Rolodex pill concept. This allows us to showcase a number of options in every application while also highlighting the most relevant TLDs to specific target markets.

The concept proved to be successful not only as a campaign system but also by providing a delightful e-commerce interaction when navigating the online experience.