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.boston
A domain made for Boston.
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Role: Senior brand designer / brand strategy.
Additional credits: Chaz Russo, art director.
Brand identity
Guidelines
Marketing design
Bostonians are proud of their city, more than most in fact. They wear their pride, always outfitted head to toe in Red Sox and Patriots gear. We created a brand for .boston domain as simply one more way to let them show they’re from Boston.